04/14 – Thursday

14:30-16:00

Design e Projeto: Criação e produção

Engracia Llaberia

Design in the jewelry sector, the creative process and production.
How to identify the elements of a project that collaborate or conflict with aspects of the development process for the final product.
Public and market research, behavior trends and utilization of materials as guiders of the creative process.
Today jewelry design is included in the approach of the product design and, as such, adopts its own project methodology for the development of collections.
The designer as a multidisciplinary professional.

Master's Degree in Design from Universidade Anhembi Morumbi. Degree in Product Design from Escola Superior de Desenho Industrial (ESDI/UERJ) and Social Communications, Advertising and Public Relations from Universidade Estácio de Sá, RJ. Coordinator and Professor of Jewelry Design Technology at Universidade Anhembi Morumbi. Professor of Fundamentals of Design and Interdisciplinary Projects for the Fashion Business, Graphic Design and Fashion Design course at UAM. Associate of ADOR, Associazione Designers Orafi (Milan, Italy) since 1993. Director of Design for AJESP.

16:15-17:30

Patrícia Sant´anna

The lecture will present world behavior trends and how to apply these references to the jewelry, gold-plated and fashion jewelry segments, taking into account the new challenges that the consumer public presents in Brazil.

Doctorate in Art History, Master's Degree in Anthropology and Bachelor's Degree in Social sciences, the speaker is a senior researcher for TENDERE, a company specialized in researching trends for the fashion and beauty segments. She also teaches undergraduate and graduate courses in Jewelry Design, Fashion Design and Fashion Business at Universidade Anhembi Morumbi and ESAMC Campinas.

04/15 – Friday

14:15-16:00

Gestão do Design - Visão estratégica para o sucesso na empresa

Luis Emiliano Costa Avendaño

Design is more than aesthetics, it is a strategic tool for success in business and a catalyst for creativity and innovation. Surpass yourself and create your own leadership, open new borders, enchant your consumers, surprise your competition.

Luis Emiliano Costa Avendaño graduated from Universidad Católica de Valparaíso (Chile) and has a Master's Degree in Design Management from FAU/USP. Professor at various teaching institutions, both undergraduate and graduate courses, design consultant.

16:00–17:00

Simon Goodwin

General manager of English multinationals Gold Star Powders and Goodwin Refractory Services. The companies are part of the Goodwin Group, www.goodwingroup.com, with 127 years' experience.

17:00-17:30

João Tajara

Director of Indutherm and Legor in Brazil.

18:00-19:30

Andres Gonzalez e Bob Mcneel

Rhinoceros offers the designer various interactive experiences during the creative process through tools that guarantee the user realistic projects based on their compatibility with fast prototyping equipment. If, before, designs were limited by the type of tool used, today it is the tool that is adapted to the design, changing the old concept of creating jewels.

In this lecture, creative designers and professionals will have access to Grasshopper – new software that operates as a plug-in to Rhinoceros, and which has become an essential instrument for those after the most daring projects. From architectural creations to jewelry projects, 3D generative design allows the professional to make technical adaptations at all stages of the project.

Andres Gonzalez, CEO of McNeel Miami, has been a software developer and formulator of new technologies since 1990. Develops applications for the design markets, as well as various training materials for CAD programs and other areas of design and manufacturing. Andres has been involved with the team at Rhinoceros (www.rhino3d.com) since the initial phase. He is now Rhino's technical director for the southeast United States and Latin America. In addition, Andrés is the director of Rhino's new production division, called RhinoFabLab www.rhinofablab.com and the generative community Jewelry Design www.gjd3d.com, dedicated exclusively to the jewelry sector.

19:30-20:30

Eliania Rosetti

04/16 – Saturday

14:30-16:00

Marcelo Goyanes

The speaker will explain innumerable issues for manufacturers and designers regarding their rights to intellectual property: jewelry registration, copyrights, brand patents and credit citations, among other themes relevant to the creation area.

Attorney, Master's Degree in Intellectual Property Law from George Washington University. Graduate Professor of Intellectual Property Law at PUC-Rio. Attorney for the Brazilian Association of Industrial Property Agents (ABAPI). Member of the Executive Committee of the International Association of Entertainment Lawyers. Partner of Murta Goyanes Advogados.

17:30-19:00

Regina Machado

Promoção e Realização

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