04/26 - Thursday

2 pm

Official Opening – Message from the President of SINDIJOIAS-SP

2:15 pm

Round Table with Entrepreneurs and Specialists to discuss the following topics:

• Asian Competition
• Outlook for the National Market
• Gold Price Trends
• Competition from Alternative Products
• Brazilian Jewels in the International Market
• Manufacturer Brands as a Differential and to Aggregate Value

3 pm – 4 pm

Sponsor:

Nanotechnology – innovation in decorating and protecting metallic surfaces *

Martino Gardan
* international lecture

Learn about cataphoretic coating comprised of resin and ceramic nanoparticles (e-coating), an innovative and ideal product for protecting metallic surfaces.

The presence of ceramic nanoparticles in its formulation improves the resistance of this layer compared to other e-coatings available in the market. In addition, the product can be formulated in various colors by adding pigments, reinforcing its ornamental and protective purpose in the jewelry industry.

The lecture will show the transparent version and the possibilities of colors that the product offers, besides experimental tests confirming its resistance to abrasion and darkening in the face of coatings offered by chemical passivation processes, galvanic baths and PDV techniques.

Martino Gardan graduated in Industrial Chemistry and has a PhD in Molecular Sciences, with specialization in Chemical Sciences (Università degli Studi di Padova). Currently he is technical manager of the Galvanoplasty Division of the Legor Group, based in Italy.

4:30 pm - 5:30 pm

Sponsor:

Rhodium baths – techniques and care *

Matteo Marchioro
* international lecture

A specialist in the subject, Matteo Marchioro will present new products and techniques for the application of rhodium in jewelry. Take advantage of the encounter to also answer any doubts regarding the care needed during the bath and its durability, as well as innovations in rhodium applications with pens and the process of surface coating.

Matteo Marchioro received a degree in chemistry from Università di Padova (Italy). Over his career he worked at important jewelry plants in the region of Vicenza, and currently works at Safimet. He is considered one of the leading specialists in rhodium baths by professionals in the sector.

7:30 pm - 8:30 pm

Sponsor:

Digital modeling of jewels, gem lapidary and fashion accessories

By Homero Gouveia

Market trends show that the direct passage of digital models to metals improves the finish of the pieces and reduces their processing time, excluding a series of stages used in conventional techniques (polishing, reducing lost material on the foundry tree, among others).

Attend this lecture and answer any questions about Digital Modeling: the advantages of digital models and the materials that can be used; the available software and their application differences; advances in equipment for metal and resin production and the growth of the market, besides demand for specialized professionals.

04/27 – Friday

2:30 pm - 4:00 pm

Innovation & Design Thinking

By Marcos Batista

In this lecture, Marcos Batista will present innovation processes and methodologies applied to day-to-day operations as an aid to creation and development stages and also as a strategic business tool.

Learn how to exploit new ways of looking, reflecting and experimentingwith Design, and the perspectives that “contemporary thinking” bring to resolving complex questions and creating values for your business and society.

Marcos Batista is an industrial designer with more than 20 years’ experience in creating and developing products. He worked for 16 years as a designer and design manager for Latin America at Bosch and for the Siemens Home Appliances Group. Today he is a project design and innovation consultant for companies like GE, Continental, Mabe, SEBRAE-SP and Siq Marketing, among others. In academics, he is coordinator and graduate professor of Industrial Design and Innovation Management at Istituto Europeo di Design (FDI), besides teaching product design for the Mauá Institute of Technology (IMT). He has received important national and international design awards and has participated in expositions such as the Brazilian Home Museum, Brazil Design Week, the Brazilian Design Show at the Itamaraty Palace, FIESP, among others.

4:30 pm – 6 pm

By Regina Machado

At this encounter, IBGM style consultant Regina Machado will present a study indicating new inspiration portals for collections, focusing on the trends for 2013. This lecture is aimed at manufacturers and designers along the entire production chain of the sector.

Regina Machado is an architect with a PhD in Consumption Culture and Master's degree in Communications of Symbolic Systems. She serves as a product design consultant for companies and creative economics for Sebrae. She is responsible for researching trends (jewelry and fashion jewelry) published in the IBGM's Design Inspirations Preview column. She is the author of various articles in specialized fashion books and the book Jewels from Rio, in partnership with the photographer Marcos Viana.

6:30 pm - 8:00 pm

By Brigitte Borja de Mozota
* internacional lecture

An authority in Design Management, Brigitte Mozota will speak about the creative design process, which, besides having a multidisciplinary and interactive nature, contributes to the performance of the company and impacts the corporate vision of the business. In her presentation she will call attention to the creative process – considering design as part of the managerial strategies of the company, going beyond the simple production of visual results – and to understand the difference between “design as a competitive advantage” and “design as a main competence.” In addition, she will emphasize the importance of culture and national attributes in the innovation process and the creation of aggregate value for a brand.
At the end of the lecture, Brigitte will autograph her book Design Management – using design to build brand value and corporate innovation, which will be on sale at the event.

Brigitte Borja de Mozota, a pioneer in Design Management, received a PhD from Université Paris (Sorbonne, 1985). An internationally respected researcher, she was one of the founding members of the European Academy of Design (EAD). Between 1994 and 2004 she was responsible for research at DMI – Design Management Institute (Boston), and in 2004 received the biggest honor of the Institute, DMI Life Fellow.
As a specialist in design she is part of OAMI (European Office for Trademarks and Designs) and has been a judge for innumerable awards, including the Design Management Europe Award (DME Award), ICSID World Design Capital and the Red Dot Award. For more than ten years she organized conferences on Design Management, including DMI Academic Forum and published innumerable articles on the theme. She is author of the book “Design Management – using design to build brand value and corporate innovation,” which has already been translated into 10 languages and is considered a reference on the theme. Currently she is director of research for Ecole Parsons à Paris, a researcher for Laboratory CRICC, Université Paris (Sorbonne) and professor of Marketing and Strategy at the prestigious Université Paris Ouest and Design Management for various MBA courses at the ESSEC and Audencia (France) business schools.

8 pm – 8:30 pm

As a way of standardizing designs created by professionals in the sector, SINDIJOIAS SP will present the technical design normalization project that it plans to send to the ABNT.

The initiative will allow for the transition of intuitive and personal designs to technical designs, with standards shared by the jewelry community.

The norms can be applied to the development of collections, brand and designer portfolios, design contests and, especially, teaching jewelry design.

04/28 – Saturday

2:30 pm - 4:00 pm

By Geraldo do Amaral Filho

With an eye on the contemporary consumer, who is increasingly attentive to the origin of products and is accustomed to "ecologically correct" labeling when deciding on a purchase, the jewelry industry has been using the latest technological innovations to attain sustainability, presenting concrete results with low pollutant indices. In this lecture, Geraldo do Amaral Filho, director of Control and Environmental Licensing for CETESB, will present the main alternatives for clean production along the production chain of the sector and the environmental licensing requirements for companies under current law.

Geraldo do Amaral Filho is a sanitation technologist and has a Bachelor's degree in Law with specializations in Pollution Control Engineering (USP) and Environmental Sanitation (Mackenzie). He has worked since 1978 for the São Paulo Environmental Sanitation Company (CETESB) and today occupies the position of Director of Control and Environmental Licensing. He is a professor of Civil Sanitation Engineering and Occupational Safety Engineering at Faculdade de Engenharia de Sorocaba.

4:30 pm - 5:30 pm

By Adriano Mol

Produced by the IBGM in partnership with SEBRAE and MME, the Technical Manual of Differentiated Lapidary is an unprecedented didactic manual on Brazilian lapidary products. Besides contributing to the standardization of technical terms – offering greater transparency in communications between producers and final consumers and facilitating product descriptions, the manual also presents different lapidary possibilities, organized into categories. Currently, differentiated lapidary models are an important innovation tool when considering new techniques, new forms, new textures and luster – a strong market trend that demands original and exclusive products.

Adriano Mol is a jewelry designer with a Bachelor's degree in Plastic Arts (UEMG), a Master's degree in Jewelry Design (UEMG) and a Master's degree in Materials Engineering (REDEMAT). He works as a consultant for public and private institutions and as a researcher for the UEMG School of Design, coordinating the Lapidary Laboratory and graduate course in Gem and Jewelry Design.

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